How to add custom variables in Magento 2
In this article we will learn how to add custom variables in Magento 2, which are variables that we can reuse in various places as modules and templates.

What’s up programmer, ok? Let’s learn about custom variables in Magento
Magento 2 custom variables or custom variables can be easily created
And it has a wide range of uses, as we can use it from CMS blocks to templates or modules
And as I said, to create it is very simple, in the administrative area go to: System | Other Settings | Custom Variables
Then click on Add New Variable and you will get the following screen:
Here we must fill in the Variable Code in the way that we expect to call this variable in places
Set up a name in Variable Name
And the value fields will be the values displayed in the different places that we will use the variable
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If you are going to use it on a CMS page, for example, you should call it like this:
{{CustomVar code="custom_var"}}
Where custom_var is the Variable Code you filled in
If you are going to call the variable in the template, the right thing would be to create a block (Block) with depency injection
And then call the variable in the template through $this, as it would already be ‘injected’ in the template
obs: Using _objectManager goes against the principles of Magento
Conclusion
In this article we learned how to add custom variables, the famous custom variables
And how to use it in the CMS: pages, blocks, emails, etc.
To use it on the front (.phtml), it would be necessary to create a Block and make a depency injection
Which is a little off topic, but could be a new article